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Is Your Social Media Missing the Mark?

Is your social media marketing creating the sales and brand awareness you wanted? If not, there are some common mistakes many make with their social media marketing. Here are the most common social media mistakes I see and a few hints to get on the right track.   The Top Reasons Social Media Fails: No […]

What’s the Buzz, Why is Social Media Important?

Businesses generally have many goals and objectives. Usually objective #1 is to find more prospects & customers to increase sales, build market share and improve the bottom line. Social Media Marketing can assist in connecting with new prospects and customers. Not only that, it’s a way to engage with them and build loyalty! Social Media […]

Is Your Social Media Making a Great First Impression?

So how long does it take to make a first impression online?  7 seconds? 2 seconds? 1/10 of a second?  Research supports all three as possible answers.  In reality does the actual time really matter? A few considerations for your Social Media presence: Eye tracking research* proofs out the most attention when landing on a […]

Picking the Right Social Media Strategy for Your Business

Traveling the country training business professionals on Social Media allowed me to see Social Media Marketing from the other side of the coin.  Day after day I would meet business owners that realized how important Social Media has become to reach the organization’s goals and objectives.  And they were struggling, frustrated and overwhelmed.  Some people […]

How Social Media Improves Client Relationships

Generally our Social Media Strategy has many objectives. One of the top is to foster our current client relationships- to build top of mind awareness and loyalty. We seek to build relationships by: Sharing relevant information with our target market Providing content that reduces our target market’s pain Answering questions to increase knowledge base for […]